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The creators of Stellar Blade and Sony need to prepare for a lawsuit. The film and production company Stellarblade LLC is suing them. The company claims that due to the popularity of PlayStation 5 exclusives, customers are having trouble finding its company online. The problem began in 2022 when Project Eve was renamed Stellar Blade. Registration of the trademark related to the video game didn’t occur until January 2023. Griffith Chambers Mehaffe, who founded Stellarblade LLC, relies on the lawsuit that he bought the Internet domain stellarblade.com.
In 2006 and started his multimedia entertainment business a few years later, focusing on everything from movies to documentaries to commercials to music videos. But he forgot that he didn’t register the trademark for Stellarblade LLC until June 2023, six months after Project Eve had already been renamed StellarBlade and the South Korean studio had registered its trademark.
Could the Stellar Blade Game Face a Forced Name Change and Destruction of All Materials?
The lawsuit also points to the “confusing similarity” of the colors used in the company’s and the game’s logos and the fact that both logos begin with a stylized letter “S.” The plaintiff seeks not only the renaming of the game but also the surrender of all materials related to the StellarBlade name for destruction and the payment of damages and court costs. Griffith Chambers Mehaffe wanted to settle everything out of court, sending a cease and desist notice to Shift Up and Sony last July. Neither party replied, so he took the matter to court.
